About Simon Merry
Simon’s extensive operational, strategic and academic journey has had one consistent theme – the consumer! Simon draws on a long career serving the public and a shorter intensive period providing experience and academic based tools and techniques to consumer serving enterprises. He is the Director of The Trust Business (http://www.thetrustbusiness.com). He also Chairs a local Chamber of Trade Association engaging with a wide range of businesses and integrating the same approaches to improve the local economy. He has had work published on the psychology of Customer Trust and Confidence.